It’s a huge paradigm shift for designers to become problem-finders or researchers. We do more than that, however, and the Double Diamond shows two distinct activities in design: problem-finding and problem-solving. Designers won’t argue that point because we do solve problems.
The big idea in The Double Diamond is that the problem is just as important as the solution.ĭesigners are commonly known as problem solvers.
Designers can work on Problems and Solutions Once you understand how it works, you will start seeing problems and solutions everywhere. A word of warning: the Double Diamond is one of those things that you can't unlearn.
